sales
People.ai
Revenue intelligence that captures sales activity into your CRM, now called Backstory.
people.ai ↗Web
People.ai has rebranded as Backstory (backstory.ai).
what it is
People.ai, now Backstory, is an AI revenue-intelligence platform. It automatically captures sales emails, calls, meetings and chats, matches them to CRM accounts and opportunities, writes the activity back to Salesforce, and surfaces deal risk, engagement and forecasting insights. Revenue data can also be reached through MCP tools.
who it's for
Sales and revenue operations teams on Salesforce.
how to start
- 1Book a demo or watch the instant demo at backstory.ai.
- 2Install the Salesforce managed package and connect email and calendars.
- 3Review insights inside Salesforce.
what you need
- A company subscription
- Salesforce CRM
pricing
No public prices found.
checked Oct 10, 2026
key features
- Automatic activity capture
- Salesforce write-back
- Deal risk and forecasting
- MCP access to revenue data